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Executive Summary |
| Spend finished at $589,075.45, down 12.4% week over week, driven primarily by Amazon OLV pacing cuts that began on Apr 3. |
| The biggest production risk is continued weekend underdelivery across the portfolio. The best immediate opportunity is recovering volume in stable Canada inventory where CPMs held while spend softened. |
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Topline Metrics |
Gross Spend: $589,075.45
Impressions: 63,400,529
Average CPM: $9.29
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Risk |
| Amazon US OLV weekend spend fell to roughly $755/day after pacing above $104,000/day earlier in the week. |
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Opportunity |
| Canada display inventory stayed efficient, creating room to shift spend without increasing blended CPM. |
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Campaign Table |
| Campaign |
Current |
Prior |
WoW |
| CampaignAmazon US OLV |
Current$311,402 |
Prior$405,928 |
WoW-23.3% |
| CampaignAmazon CA Display |
Current$72,119 |
Prior$68,004 |
WoW+6.1% |
| CampaignPepsi Display |
Current$54,882 |
Prior$58,131 |
WoW-5.6% |
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Outlook & Next StepsHold the dark header plus white-body structure, keep all critical colors explicit inline, and use only table-safe blocks when this reference is adapted for production emails. |
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